There are a lot of companies and individuals that want brand new websites or even website makeovers, yet decline to accept SEO services…why is this?

During my extensive research over the past few years, I’ve notice that a lot of consumers and business owners have no clue what SEO is. Well, for those who do not know, SEO is an acronym for Search Engine Optimization, which is a process where you optimize a website in order to gain higher results within a search engine…in particular…Google.

But…what does that mean? Well, I’m glad you asked. People, or consumers, use search engines while searching online for particular services. If you happen to go online and you are looking for a company that sells custom bikes, then you would more then likely type something like this…”custom bikes for sale“. Now if your company sells custom bikes, then you would more than likely want your website to show up in the search results…not only show up, but show up as high in the results as possible…right?

It only makes since to want to be as close to the top of the page as possible. The higher up you are, the more of a chance your website has to be visited, which in turn could result in a sale.

So…….again I ask…who really NEEDS SEO?

Well, there are a few companies with websites that don’t really need SEO: Target, Best Buy, Walmart, Donald Trump….. starting to get the picture a little bit. None of these companies really NEED SEO…but why? Well, I’m glad you asked again. SEO is for companies with websites that are not widely known. If you have a name, such as Target or even Trump, then a searcher would just type your name instead of looking blindly for services.

You cannot find Donald Trump’s website within the search engines….and he doesn’t care….he’s RICH. Donald Trump does not care if his website isn’t found on Google…he’s worth $3 billion. Would you care? But if your company has not built an empire of a name for itself…then yes…you need SEO.

SEO is not only having to optimize your website properly anymore, but it has slowly been turning into an online popularity contest. Google usually ranks websites highest that are optimized well #1, but also popular #2. With the whole Social Media boom the past year or two, SEO has changed dramatically. There are certain things that you have to do to a website…but now there are also certain places that your website should appear in order to be someone in this online world: Twitter, Facebook, Youtube….need I go on?

The list of Social Media sites goes on forever…but why do we need to be on these sites? Well these Social Media websites have very high rankings with Google, and the links to your website from those Social Media sites are high quality links, which boost your websites ranking as well. The more quality links you have coming into your website, the higher you rise in the search engines.

So….Who really needs SEO? If you are reading this post…then you probably do. Go here for help.