Jacob Brown Designs Blog

5 Things Every SEO Should Know

Mar 17

jbdseoexpertsSEO, Web Design, marketing basic search engine optimization, local search, Search Engine Optimization Experts, SEO, seo basics, SEO Tips, SEO Tricks No Comments

Many different SEO experts have their own concepts, opinions and guidelines to follow by, but something that all of them have in common should be the 5 basic laws of SEO. There are certain basic techniques of SEO that should always be used when building an SEO-Friendly website.

#1 – Title Tag

The title tag in a website is one of the most important pieces in this whole search movement called SEO. For those unfamiliar with title tags, view the image below:

The Title tag tells the robots what each page should be about. This is also where your “Heavy Hitting Keywords” should be placed….I won’t charge you for that. That was free.

#2 – Meta Description

The description for each page is critical to search engines. Each page should have its own description describing what that page is about. The Meta Description is what appears beneath the Title of a search. View the example below:

Courtesy of Share Results.

#3 – H1, H2, H3 Tags

Many people and even some designers have no clue what H1, H2, or H3 tags are. These tags stand for Header, Sub-Header, and….I guess Sub-Sub-Header. H1 and H2 are the most important tags. The H1 should be the heading for each page, same as the title tag. The H2 is the support for the H1. An example is below:

#4 – Alt Tags

Alt tags are being used more and more as searches for images are becoming more common. Adding keywords or descriptions for images on a website is a big plus…especially for the search engines. These descriptions will index in the images section of search engines and will show as the title for that image. If you leave the Alt Tag blank, do not count on being found for an image search. An example is below:

#5 – Sitemap

Many do not understand the importance of a sitemap. Search engines eat the up like ice cream. Imagine trying to read a large book that had no index or glossary. This is what a website without a sitemap is like to search engine robots. The easier you make it on the search engines, and the audiences, the higher they will rank your site. Remember to create a sitemap for your website.

If you do not do anything else to your website in terms of SEO, please at least do these tactics. As simple as they may be, they will take your website a long way.

Twitter tricks and tips for SEO

Jun 17

jbdseoexpertsSEO, twitter SEO Tips, SEO Tricks, Twitter and SEO, Twitter Tips, Twitter Tricks 6 Comments

Just this a few days ago Scott Cowley from SEO.com mentioned a technique that I used in my most recent blog post, Will Bing.com change the face of search? The tactic that Scott referred to was how I targeted certain individuals who I knew would take interest in that particular post using a direct message with a link on Twitter.

There are several different Twitter techniques that can be successful…if used properly. I’ve compiled a few of them below for all to see.

Twitter Tip #1:

Be a good Twitter citizen. Don’t spam people with dumb links to things they probably don’t care about anyway.

Ok…now that we’ve gotten that one out of the way…now we can learn. LOL

Twitter Tip #2:

Connect with people on Twitter that share the same interests as you. A lot of times you may get requests from Twitter Spammers, or as some call them, Twammers…..BLOCK THEM….hopefully eventually they may disappear.

Twitter Tip #3:

Be courteous enough to retweet (or “RT”) other people’s blogs, websites, press releases. This will help your posts out in the long run as well and you will begin to see other tweets about your information as well.

Twitter Tip #4:

Add a retweet button to your blog. This will allow an easy avenue for those reading your blog posts to tweet your post easier than copying and pasting your url…which is always too long, so they end up having to shorten the url, which is just too much work.

Useful Plugins: Wordpress, Blogger

Twitter Tip #5:

Remember that Twitter is a Social Media site, where you are supposed to be meeting and networking with similar individuals…not just posting links without interaction. This is where your Twitterank drops…and people just stop liking you. The more you are liked…the more will follow.