Jacob Brown Designs Blog

Who really needs SEO?

May 28

jbdseoexpertsSEO donald trump, Facebook, Search Engine Optimization Experts, SEO Expert, twitter, What is seo, youtube No Comments

There are a lot of companies and individuals that want brand new websites or even website makeovers, yet decline to accept SEO services…why is this?

During my extensive research over the past few years, I’ve notice that a lot of consumers and business owners have no clue what SEO is. Well, for those who do not know, SEO is an acronym for Search Engine Optimization, which is a process where you optimize a website in order to gain higher results within a search engine…in particular…Google.

But…what does that mean? Well, I’m glad you asked. People, or consumers, use search engines while searching online for particular services. If you happen to go online and you are looking for a company that sells custom bikes, then you would more then likely type something like this…”custom bikes for sale“. Now if your company sells custom bikes, then you would more than likely want your website to show up in the search results…not only show up, but show up as high in the results as possible…right?

It only makes since to want to be as close to the top of the page as possible. The higher up you are, the more of a chance your website has to be visited, which in turn could result in a sale.

So…….again I ask…who really NEEDS SEO?

Well, there are a few companies with websites that don’t really need SEO: Target, Best Buy, Walmart, Donald Trump….. starting to get the picture a little bit. None of these companies really NEED SEO…but why? Well, I’m glad you asked again. SEO is for companies with websites that are not widely known. If you have a name, such as Target or even Trump, then a searcher would just type your name instead of looking blindly for services.

You cannot find Donald Trump’s website within the search engines….and he doesn’t care….he’s RICH. Donald Trump does not care if his website isn’t found on Google…he’s worth $3 billion. Would you care? But if your company has not built an empire of a name for itself…then yes…you need SEO.

SEO is not only having to optimize your website properly anymore, but it has slowly been turning into an online popularity contest. Google usually ranks websites highest that are optimized well #1, but also popular #2. With the whole Social Media boom the past year or two, SEO has changed dramatically. There are certain things that you have to do to a website…but now there are also certain places that your website should appear in order to be someone in this online world: Twitter, Facebook, Youtube….need I go on?

The list of Social Media sites goes on forever…but why do we need to be on these sites? Well these Social Media websites have very high rankings with Google, and the links to your website from those Social Media sites are high quality links, which boost your websites ranking as well. The more quality links you have coming into your website, the higher you rise in the search engines.

So….Who really needs SEO? If you are reading this post…then you probably do. Go here for help.

From NFL to SEO: Knowing the Competition!

May 14

jbdseoexpertsSEO Michigan SEO Experts, NFL & SEO, Novi Michigan SEO, SEO Expert, SEO Strategies, Web Design SEO 8 Comments

Transitioning from the hardcore football field to the laid back office life was a shocker….but nice, or as I like to say….”knoyce”. Not having to beat my body up in the weight room and on the practice field, all to just take more beating come game-time…..again I say…..is knoyce. Yet, only a few years later I find myself doing the same thing, but only on a PC.

From NFL to SEO.

I’ve played football all of my life. I know all of the ends and outs, tips & tricks, and all the moves…..and I’ve learned from some of the best…..Randy Moss & Chris Carter. Who better to learn from if you play wide receiver?

How does this relate to SEO? Well these guys taught me things about the game that very few knew about. Of course they were naturally gifted with unbelievable talent, but they still had a few tricks up their sleeves.

When I left football four years ago and entered into the field in which I actually went to college for…..Web Design & Marketing…..I set the goal high, as I did with football. The longer I am in this world of Web Design and SEO…..the more I draw comparisons between the NFL industry and the SEO industry….and the main comparison is COMPETITION.

If there were no competition then SEO would not exist. There would be no need to optimize websites to beat out competitive websites for higher rankings within search engines….think about it. In the NFL, it’s all about competition mixed in with a little politics…of course. I had to compete for a spot wherever I went…whether at the wide receiver position, special teams, and sometimes in the lunch line during two-a-days.

Same goes for SEO and website building. Competing for the highest ranking within the search engines is an everyday thing. Something new happens every week in terms of SEO. Google changes the way it handles search results at the drop of a dime….but one thing that I’ve noticed that has never changed is it’s politics.

Google has some, if not most, control over the search results…and which websites rank highest. Same with the NFL…the politics play a HUGE role in terms of which players get picked to play at that level and which get thrown to the side…or in search engine terms….3rd & 4th page.

So how do you get in the line of the politics of SEO…or in Google’s eye. Well I learned that in football, you have to do something or be someone that stands out from the “COMPETITION”…..see there’s that word again. Sometimes players that weren’t that good, yet stood out from the rest, were chosen. I’m sure you’ve seen some websites on the first page of Google and have wondered…..HOW?

Well….they did something to standout somehow. With SEO, I’ve learned that a website that is popular, looks good, and is optimized according to the “SEO Standards” or Matt Cutts, has the best chance to be ranked high. So…how do I make my website popular?

Checklist for Popularity:

1. Submit to Major Search Engines…..you laugh, but some people don’t do this!
2. Submit to as many Relative Directories in your industry
3. Start a Blog…use Wordpress, Blogger, or a Search Engine Blog
4. Write Press Releases about your website and company
5. Use Social Media Sites: Twitter, Facebook, Technorati, YouTube…..Who doesn’t use these?

There are many different avenues to draw popularity to your website, which in turn will boost your rankings. These are just a few ways to get external links that point to your website. Google and other search engines love this…..politics and popularity. If you look popular….then you are popular within the search engines. Shhh…..that was free!

From NFL to SEO: There is no difference….just a little less sweat.

For more information please visit Jacob Brown Designs at www.jacobbrowndesigns.com

Jacob Brown Designs – “The Michigan SEO Experts”

Top Spot for "michigan seo expert" 1st page of Google

Apr 27

jbdseoexpertsSEO Internet Marketing Firm, Michigan SEO Experts, SEO Expert, SEO Strategies, Web Design No Comments

Google is a wonder…who really knows how it works but Google. And for that matter…what the heck is Google anyway…My assistant Ian Gallardo and I had an hour long conversation about what Google really is.

I personally picture Google as a large crystal ball or something like V.I.K.I. from I-Robot….but seriously, we’ve got all these “so-called” SEO experts which claim to have Google down to a science.

Well I am a SEO expert and I am the founder of Jacob Brown Designs which so happens to be located in the state of Michigan…now, I would love to be on the first page of Google for all of my keywords and for every phase on my website…and so do many of my clients…but thats just not realistic.

So…I’ve chosen a few targeted keywords and phrases to be competitive in my location as well as maintaining a state presence. Well…the keywords, “michigan seo expert” are at the top of my list…since I am a seo expert and do live in Michigan..LOL.

But there are many other seo experts who are using the exact same phrase in their keywords and are gunning for that listing in Google for the top spot. Can you blame them?

Well I have used quite a few different tactics, tricks, strategies, or whatever you may call them…and this morning when I typed in “michigan seo expert” in a Google search…www.jacobbrowndesigns.com was at the #1 spot on the first page of Google. Huurrraayyy….right? What better than to be listed for your #1 keyword/phrase for your website on the first page of Google in the #1 spot.

michigan seo experts, search engine optimization, internet marketing

Now I’ve worked with several different companies and personal clients: Lee Contracting, JovanJane, R.A. Electric, Inside MBA Admissions, etc., and have placed each one at the top of Google for their heavy hitting keywords/phrases. Jacob Brown Designs has been listed on the first page of Google for many of our heavy hitters, but not until this morning were we listed #1 for “michigan seo experts”.

Now….what did we do to gain that spot?

If I told you, I would have to kill you…..but really, there are several different techniques Jacob Brown Designs uses to help your website rise within the search engines, and most importantly…GOOGLE!

For more information please visit Jacob Brown Designs at www.jacobbrowndesigns.com

Jacob Brown Designs – The Michigan SEO Experts

Tips to get out of the "GOOGLE HOLE"

Apr 27

jbdseoexpertsSEO Internet Marketing Firm, Michigan SEO Experts, SEO Expert, SEO Strategies, Web Design 1 Comment

seo, search engine optimization, seo tips

Ever wonder why your website just will not move within the search engines, or even show up at all. Usually with brand new websites, it is easier to show up faster and higher than those websites that you’ve had for months or even years. See…Google loves fresh new content…and I’m sure you’ve heard this before, yet do you practice these things?

I love to design and create new websites, and honestly would love to design a new one everyday if I had the time, but marketing existing websites can take up a whole day and fast. I’m sure that other SEOs’ and internet marketers’ can attest to that as well.

There have been many times in my experience that I’ve found one of my websites in, what I call, the “GOOGLE HOLE”. The Google Hole is when one of your websites drop tremendously or even vanish from the search engine. It is one of the most devastating things that I’ve encountered as an SEO. One week your on top or at least the first page for your targeted keywords, then it happens………AAAHHHH!!!!

What now…well, the first thing is to STOP doing whatever you were doing and do something else. Usually it’s a trend that ends or Google changes what it likes that week, or something. Sucks huh? Yeah I know.

Ok…..follow these steps:

1. CHECK YOUR COMPETITION….What did they change about their site?
a. Check the keywords they are using. (*Tip a while ago Google decided it doesn’t like a lot of keywords in the meta tags*)
b. Title tags and description usage.
c. Content within their site. Search for any changes.

2. READ GOOGLE PRESS RELEASES….They announce when they are making changes!
a. Very helpful when you know what Google is looking for.
b. You may find other SEO press releases with useful info on changes.

3. MAKE CONTENT CHANGES, PICTURE CHANGES, KEYWORD, TITLE TAG, DESCIPTION!
a. Then resubmit your website to Google and cross your fingers.

4. Call Google and ask WHY? Lol…it’s worth a try, I was asked to do that once…called Google… got through….and the next morning I was back on top for “machinery movers alabama” website: www.alabamamachinerymovers.com

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