I know…I know…it’s been 9 months, 20 days, 7.5 hours, and 13 minutes since my last blog post….don’t even try to count!
Well, I’m back…and I have new ideas, thoughts, websites, tips and strategies that I would like to share with you. You see…over the past few months, I’ve learned a lot about Marketing, SEO and Design….but mostly BRANDING. Branding plays a huge role in every aspect of Marketing, SEO and Design in that with each of those components…there MUST be something that will stick with someone to keep them coming back. They must remember the Brand!
BRAND YOURSELF….individually & professionally!
What does it mean to brand yourself? How do you brand yourself? Why would you want to brand yourself?
I’m not talking about the hot branding iron used on livestock, but it is somewhat the same concept. I’m talking about branding yourself in a way that you leave your MARK on the minds of people that you want to remember you the most.
I categorize myself and have branded myself and my company as the “Michigan SEO Experts”….why? I believe and have proven myself to be the BEST SEO EXPERT IN MICHIGAN! I will not let anyone take that away from me. I OWN IT! Anyone that knows me…knows that I have a PASSION for SEO…I live it, breath it, and sometimes eat it…in my Alpha-bits cereal .
SEO is my life…SEO is my brand….and I am the Michigan SEO Expert…PERIOD!
The definition of the word “Brand” is identity of a specific product, service, or business. What is your IDENTITY?
When I played football in college, I was known as “First Down Brown”…in the news, newspapers, and even the announcer called me “First Down Brown” from the press box. Five years later…that name still follows me in the football world. I even ran across a website that is selling my college jersey….WOW!
What name do you want to be known or remembered as? I’ve learned that you will be branded one way or the other. You either brand yourself or someone else will….and I would rather leave my Identity & Brand….up to me!
What is your Brand & Identity?
How do I brand myself is what you’re asking?
Take these steps:
1. Figure out what you can bring to the table – Talents, gifts, services, mind…what do you have that someone may want?
2. Let people know what you can bring to the table – Friends, family, coworkers. If you get them to believe it and in you…they will tell others about you!
3. Be CONSISTENT in your branding – Find your brand & identity and STICK to it! There is nothing worse than someone that can’t make up their mind.
4. OWN IT! – When you OWN something…it’s yours…no one can take IT away from YOU. It’s YOURS! There is only ONE Pepsi, ONE Nike, ONE YOU!
So…BRAND YOURSELF! and OWN IT!