Many different SEO experts have their own concepts, opinions and guidelines to follow by, but something that all of them have in common should be the 5 basic laws of SEO. There are certain basic techniques of SEO that should always be used when building an SEO-Friendly website.
#1 – Title Tag
The title tag in a website is one of the most important pieces in this whole search movement called SEO. For those unfamiliar with title tags, view the image below:
The Title tag tells the robots what each page should be about. This is also where your “Heavy Hitting Keywords” should be placed….I won’t charge you for that. That was free.
#2 – Meta Description
The description for each page is critical to search engines. Each page should have its own description describing what that page is about. The Meta Description is what appears beneath the Title of a search. View the example below:
Courtesy of Share Results.
#3 – H1, H2, H3 Tags
Many people and even some designers have no clue what H1, H2, or H3 tags are. These tags stand for Header, Sub-Header, and….I guess Sub-Sub-Header. H1 and H2 are the most important tags. The H1 should be the heading for each page, same as the title tag. The H2 is the support for the H1. An example is below:
#4 – Alt Tags
Alt tags are being used more and more as searches for images are becoming more common. Adding keywords or descriptions for images on a website is a big plus…especially for the search engines. These descriptions will index in the images section of search engines and will show as the title for that image. If you leave the Alt Tag blank, do not count on being found for an image search. An example is below:
#5 – Sitemap
Many do not understand the importance of a sitemap. Search engines eat the up like ice cream. Imagine trying to read a large book that had no index or glossary. This is what a website without a sitemap is like to search engine robots. The easier you make it on the search engines, and the audiences, the higher they will rank your site. Remember to create a sitemap for your website.
If you do not do anything else to your website in terms of SEO, please at least do these tactics. As simple as they may be, they will take your website a long way.
In 2008, one of the many web design trends was the famous “
Geek, Nerd, or Dork…which one are you. My co-workers and I had a conversation the other day about this topic. We as computer, internet, & social media lovers can sometimes be looked down upon by the “COOL” people…as if we are not “COOL”. I beg to differ, but I will not argue that I am fitting into the category of Geek. Separating the three is where it gets a bit sticky.
Time and time again I have clients ask, “How can I make my website stand out?” This is the number one question that everyone online business owner has…and rightfully so. When selling a service or product online now-a-days, there has to be something about your website that is different from the competition. There are over 
Over the past year I have noticed many people and small startups with the aspirations of building an online presence, yet just don’t have the funds to do so. Many web designers, freelance and firms, have had to settle for much less than what they are used to in order to keep clients and even gain new ones. I’ve definitely had to dig deep to win clients over. Yes…the economy is not doing good right now and I am a firm believer in helping others.
I don’t know what may go on in your office, but in mine…anything can happen. From rubber band shootouts to ransom letters…it’s all here. I never know what I’m gonna get when I come in, especially on a Monday. I’ve never liked Mondays, but who does. This morning was a bit different though.
Ever had a coworker that just seems to have it out for you? They do not talk to you as much as they may have in the past, yet other coworkers let you know that your name was in their conversation. Somethings up right? Well…with all that said, I will tell you about an email I received at 6:56 AM from the President of the company I work for.
Facebook, Myspace, Twitter, Flickr, Youtube, Mashable, TechCrunch, blogs, micro-blogging, tweet, re-tweet, tweet-tweet <-- ok I made that one up...updates, RSS feeds, apps, video sharing, photo tagging, streaming, chatting, bookmarking, networking, iPhone, Google, Bing, Web 2.0, embedding, widgets.....JUST STOP ! I’m sick of it. I don’t wanna hear it anymore…at least for a while.